An Italian Desing Icon
The Borsalino hats have been manufactured since 1857 in Alessandria, Piemont through a production process that combines an industrial perspective and artisan spirit: for the felt models, more than 50 manual steps are required, and 7 weeks of processing; for the creation of straw models, manually woven in Ecuador, every single hat can take up to 6 months. The founder, Giuseppe Borsalino, is remembered for creating a particular model of felt hat characterised by the registered trademark Borsalino. Today, the brand is considered to be the representation of Italian culture, design and fashion handed down from generation to generation.
The Steps To Success
Go Global Ecommerce has made improvements to face the demands of today's international online shoppers. One important aspect of their international strategy was to offer prices in every local currency the brand sells to. Improving and updating the price list for each country was a MUST for Borsalino in order to make its clients feel like they were buying as locals. Borsalino is a brand with a global presence, which is why Go Global Ecommerce has provided a customer care service available in more than 5 languages through different contact points such as phone number and website form. This has allowed the company to support their customers in every step of their shopping journey.
Compared semester 2020 vs 2021
Number Of Orders
Thanks to the implementation of payment methods. With a +54% Repeater users
5 Main markets Italy, USA, France, Germany and the UK