Accelerate Cyber Monday Sales With Cross-Border Ecommerce


November 08, 2022

Accelerate Cyber Monday Sales With Cross-Border Ecommerce
Cyber Monday is an especially crucial time for companies that are looking to expand their reach beyond national borders. Salesforce found that in 2021, global online Cyber Week sales hit an all-time high of $275 billion, up 2% from 2020's numbers. Thanks to technological advances and digital platforms like ecommerce marketplaces, social media networks, and logistics hubs, ecommerce retailers can now easily connect with buyers worldwide.

All this has provided benefits for cross-border ecommerce, but increased regulation has complicated matters, too. Governments around the world, from the U.S. to the U.K. to Europe to Australia, are tightening restrictions instead of simplifying them. Governments are doing everything they can to protect domestic ecommerce, which puts more pressure on businesses to comply. As governments tighten regulations on cross-border ecommerce, Cyber Monday offers a chance for businesses to explore alternate routes that circumvent these restrictions and reach more buyers.

Exciting New Developments in Ecommerce

With more and more countries imposing new restrictions on fintech, the relationship between western countries will likely strengthen. For example, although they were struck by COVID restrictions, Shopify and Klarna closed on $800 million in common equity at a valuation three times higher than in 2018, outperforming Klarna's tech industry as a whole for the same time period. Additionally, centralized finance is on the rise, which means more options for Europeans to sell their products to foreign countries and vice versa.

Finally, new tools are popping up daily, such as in the geolocalization of strategies like pricing adjustment, tax management, duty calculations, and translations. There's now the ability to calculate real-time conversion rates for every country. This is a crucial data point, as it allows businesses to focus their efforts on countries that are actually converting, not just those with high traffic.

With governments wanting to protect their domestic ecommerce industries, businesses have had to comply with stricter regulations, which can be costly and complicated. Technology has made cross-border ecommerce increasingly possible and more accessible than ever before.

For example, blockchain technology is now being used to streamline the cross-border shipping process. The industry is also seeing a focus on the customer experience and loyalty. As competition grows, they are focusing more on building strong customer relationships and rewarding loyal customers. This has led to innovative new strategies, such as gamification and personalized marketing, subscription boxes, and up-and-coming platforms and apps that allow businesses to launch and grow rapidly.

How Cross-Border Ecommerce Aligns with Your Cyber Monday Goals

The current climate of increased regulation and trade restrictions makes it more difficult for businesses to sell their products in new markets. By leveraging online platforms and technologies like ecommerce marketplaces, logistics hubs, and social media, retailers can easily connect with customers around the globe and provide them with affordable products that meet their needs.

Additionally, as governments continue tightening cross-border trade regulations, Cyber Monday offers a valuable opportunity for businesses to explore alternate routes that circumvent these restrictions.

5 Ways to Maximize Your Cyber Monday Marketing Strategy Through Cross-Border Ecommerce

Whether it's partnering with third-party logistics providers or leveraging automation tools that help streamline the shipping process, there are many ways for retailers to ensure their products reach buyers on time and undamaged.

1. Explore ecommerce platforms

Start by exploring new ecommerce platforms or marketplaces that cater to international buyers. Many online marketplaces, such as AliExpress and Amazon, have global reach and offer tools for sellers to connect with buyers in different countries and tap into a broader customer base.

2. Partner with a logistics provider

Consider partnering with third-party logistics providers like fulfillment centers or shipping companies that can streamline the logistics process that optimizes routing and transit times for Cyber Monday international shipping for products across borders. Leverage automation tools and technologies like artificial intelligence and machine learning to improve efficiency and reduce costs.

3. Be mindful of regulatory restrictions

Regulatory restrictions might impact your ability to ship products internationally. Work closely with your legal team to ensure you abide by all applicable laws and regulations. It is also a good idea to use a Merchant of Record, an intermediary between the seller and the end customer, that is responsible for all legal matters, taxes, and payments.

4. Use social media effectively

Engage with international buyers online through social media and an ecommerce marketplace to build up your global customer base. With social media, you can target specific markets with strong demand for what you're offering.

5. Be flexible and agile

Flexibility is a must in your Cyber Monday marketing strategy. Offer promotions or discounts that are tailored to international customers, or explore new methods of payment that are easier and more accessible for buyers across different regions.

By being creative and taking advantage of all the latest trends in ecommerce technology and marketing, retailers can capitalize on Cyber Monday's global reach and expand their businesses beyond the limits of national borders.

Contact us at Go Global Ecommerce today to see how we can help your business get the most out of your Cyber Monday cross-border strategy.

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